Every great solution was once just a problem.

Every great idea was once just a solution.

Every great business was once just an idea.

Entrepreneurs are primitive creatures. They react to challenge without pause, and instead tackle every problem with a solution-oriented mindset. What this means is that while an entrepreneur’s life may be full of twists and turns, it is never full of obstacles. An obstacle to anyone else is a nuisance, but to an entrepreneur, an obstacle is a source of inspiration.

When that inspiration comes, it comes quick, and it leaves even more quickly. An idea may only last for a few minutes, when its impact could be felt for centuries. Yet, it’s up to the individual to decide what to do with it. Some forget, some don’t care enough, and some could never imagine their fantasies becoming their realities. Entrepreneurs aren’t like the rest, though. When an idea strikes, an entrepreneur’s first reaction is how it can be turned into something greater than just a thought.

It takes a certain internal commitment to innovative thinking for a person to see an idea as an opportunity. Formally, it’s called “core competency ideation.” This wordy term represents the essence of entrepreneurship, and a person’s ability to pivot, adapt or create products and services that serve a need. While this technique is typically used in large-scale corporations, being able to naturally spot areas of the world that need help is essential to becoming an entrepreneur.

Once an opportunity is found and the idea is locked in, the fun begins. Putting the idea on paper, bringing together a team, and constructing a company is one of the unique blessings of the entrepreneurial journey. It’s an introspective process that leaves the entrepreneur with a new perspective on life and an ingrained sense of never fearing failure.

It’s no secret that ideation is the key ingredient for entrepreneurial success. It doesn’t happen overnight, and even when the idea comes, the work is only beginning. Entrepreneurs learn to delay gratification, maximize all potential, and never create simply for a paycheck. Instead, entrepreneurs work, build and ideate because they want to impact society.

“Try. Experiment. Iterate. Fail. Try again. Change the world.” – Simon Sinek